The Great Courses Plus variations down in UK for first TV strategy

Guerillascope has joined forces with The Great Courses Plus to plan and launch the US-based online learning platform's first TV campaign in the UK.

Scheduled to air on the kind of More4, Sky Arts, Dave and Sky News, the 30-second commercial introduces British viewers to the extensive array of online courses offered to lifelong learners, with the company looking to expand into new markets following continued success back home.

As fresh lockdown measures take back more time for people to pursue new interests, The Great Courses Plus is touching down with thousands of streaming videos on countless topics: including the Ancient Greeks and Romans, to modern economics and parenting. Crafted, high-quality content makes each series a satisfying escape, with esteemed academics on hand to steer users through their voyage of discovery.

Reflecting on the campaign's launch, Allison Lesser, Sr. Director, Customer Acquisition, said: “We are excited to expand our presence in the UK, introducing our streaming product to new clients and making thousands of educational videos accessible. Our content is led by renowned subject-matter experts, hand-selected for their ability to show – we're excited for new UK customers to have and study from us.”

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